The world’s #1 anti-food waste app, Too Good To Go, and Fresh The Good Food Market have announced their joint partnership in the fight against food waste. 

The partnership means that all 8 Fresh stores are now signed up to the Too Good To Go app so that surplus food is eaten and enjoyed rather than wasted. 

Leading the food waste movement, Too Good To Go lets people buy surplus food and drink from restaurants, grocery stores, pubs, cafes and producers to stop it from going to waste.

Consumers can simply download the free Too Good To Go app and search for their nearby Fresh with unsold food. They then purchase a ‘Surprise Bag’, collect it at an allotted time and enjoy it.

Too Good To Go app users can expect Surprise Bags filled with ready meals, desserts, fruit, vegetables, dairy or meat. The Fresh Surprise Bags will be available from 14 January on the Too Good To Go app for €5.99 and will contain at least €18 worth of food. Two Flagship stores - Smithfield and Grand Canal Dock - will also offer Vegan Surprise Bags priced at €3.99, while select stores will offer Deli Counter Surprise Bags priced at €3.99. These will include hot items such as chicken fillets, wings, loaded fries, pizzas, sandwiches or salads.

This launch of Fresh on the Too Good To Go app follows their latest sustainability initiative, offering its customers an easy and rewarding way to recycle their plastic bottles and cans in-store with Sensibin.

Speaking of the announcement, Co-founder of Too Good To Go, Jamie Crummie said, “I’m delighted that Fresh is joining our food waste fighting movement. Fresh is renowned for sourcing the very best produce from Ireland and around the world, and now, together, we’ll be able to ensure that all Fresh produce is eaten and enjoyed rather than wasted. Food waste is a huge global environmental and social issue so having brands like Fresh join our movement helps us to take a bite out of the one million tonnes of food that is wasted every year in Ireland.”

Echoing his sentiments, Noel Smith, Founder and Managing Director of Fresh The Good Food Market said, ”In a business so centred on fresh food and produce, anything that we can do to address food waste is always welcome. It did not take us long to decide on signing up with Too Good To Go. We support their mission and look forward to our customers enjoying Fresh Surprise Bags from any of our 8 stores in Dublin.” 

With over 48,000 Irish consumers now signed up to the Too Good To Go app, Dublin alone has saved more than 22,000 bags of food from going to waste from the 304 and growing hospitality partners across the capital.

If you’re interested in fighting the good fight either as a consumer or a business, you can do so by downloading the Too Good To Go app and sign up your business by accessing the ‘Help Center’ function in the ‘More’ section.

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